Download Talking to Humans: Success starts with understanding your customers, by Giff Constable
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Talking to Humans: Success starts with understanding your customers, by Giff Constable
Download Talking to Humans: Success starts with understanding your customers, by Giff Constable
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Review
"Getting started on your Customer Discovery journey is the most important step to becoming a successful entrepreneur and reading Talking To Humans is the smartest first step to finding and solving real problems for paying customers." -- Andre Marquis, Executive Director, Lester Center for Entrepreneurship, University of California Berkeley"A must read for anyone who is considering creating a startup, developing a new product or starting a new division. Read this book first - a great guide to the evolving art of customer discovery. Don't waste your time building products that your customer may or may not want." -- John Burke, Partner, True Ventures"Talking to Humans is the perfect complement to the existing body of work on customer development. If you are teaching entrepreneurship or running a startup accelerator, you need to make it required reading for your students and teams. I have. "-- Steve Blank, Entrepreneur, educator and author of The Startup Owner's Manual"If entrepreneurship 101 is talking to customers, this is the syllabus. Talking to Humans is a thoughtful guide to the customer informed product development that lies at the foundation of successful start-ups."--Â Phin Barnes, Partner, First Round Capital
Product details
Paperback: 88 pages
Publisher: Giff Constable (September 23, 2014)
Language: English
ISBN-10: 099080092X
ISBN-13: 978-0990800927
Product Dimensions:
5.5 x 0.2 x 8.5 inches
Shipping Weight: 5.9 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
69 customer reviews
Amazon Best Sellers Rank:
#21,593 in Books (See Top 100 in Books)
You have a product idea. Now it's time to see if it solves a real problem, if customers would be willing to pay for it, to understand your market. This book will get you doing that, right away. Without fluff, the book describes how to do customer development and gives you scripts to do cold calls, interviews, etc.Quite useful to the engineer in me that just wants to "add more features".
I like the premise of this book- that startups often designs product without fully understanding the market they are aiming at. The book gives very good, step by step instructions on how to do some market research and how to get results that you can trust.
Great explanations following up with great examples. I really understood the need for getting out and testing the hypothesis by talking to customers and potential customers. And this book gave good tips on how to do that.
The book has some advice on primary market research. It discusses some ideas on ways to fund customers for interviews. It was short and underwhelming. I expected more hidden secrets that could enhance my game when "Talking to humans"
I couldn't put this book down. I've already shared it with 5 teams (only one day after reading it). If you are teaching or mentoring anybody in the customer discovery process, you've got to share this with them.
First time entrepreneurs and product mangers should read this book.It doesnot cover the detailed mechanics of the customer interviews but really helps you get out and talk to customers.It helps you find out uncover the real pain points and business wise priorities.
Fun, relatable examples and easy to read. I'm new to customer experience and understanding product usability - rhe guidelines provided in the book are concise and sensible to a newb like me. Looking forward to taking my learning into the field and talking to humans 🙂
This book is short but absolutely straight to the point. It helps you to develop a necessary framework and a mindset ready for insightful conversations with people.
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