Ebook Free Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

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Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

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Review

“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”

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From the Author

Thanks for making my book #1 in 8 different languages. Per your (my readers/fans) requests , I've updated and added ten new chapters to the best selling original. I hope you enjoy!

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Product details

Paperback: 336 pages

Publisher: Wiley; 2 edition (November 6, 2012)

Language: English

ISBN-10: 1118232658

ISBN-13: 978-1118232651

Product Dimensions:

5.7 x 1 x 8.8 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

242 customer reviews

Amazon Best Sellers Rank:

#397,791 in Books (See Top 100 in Books)

Where's the meat? He forgot all about the economics part. Totally disappointed because I was hoping for a book geared to helping small businesses Navigate the complexities of social media. Instead, Qualman gives lots of opinions with no facts, no studies, not even any success stories for businesses. In fact, his only success story at all is about the Obama campaign and he uses it over and over again.He gives a few examples of big business and brand building But he never gives numbers, ROI, or revenues generated.. His idea of success is for businesses to just give everything away for free; God forbid you should even ask for the email address in exchange because according to him your consumers are just going to flame you.It's pretty dated as well because most of his references are from 2008 and 2010. Most frustrating of all is the total lack of economics, and lack of a strategy for an existing small business to profitably benefit from social media.Skip this book and pick up something bye Jeff Walker or Perry Marshal and you'll be far better off.

Qualman does a very good job telling the reader why social media and social media marketing are not flash-in-the-pan fads that will be gone within a few years. Savvy marketers and brand builders must understand the new media environment in which they are operating and embrace it as the future. It is how things will be for a long time to come. Qualman helps you understand the environment and offers some insights on how others have leveraged social media to their perceived advantage.The problems I have with this book stem from my perception that the author offers what seem like well pondered conclusions but reveals no data, no research and very little support evidence or hard quantitation so I was left to wonder if these "facts" are based on hard data or on the author's own biases and cheery assumptions.He seems to talk about the 2008 U.S. presidential election a little too much throughout the book which is a bit annoying for business professionals looking for application and then late in the book Qualman delves into human resource management as related to social media and it just seems to go a bit overboard. Advice like, "[hire young talent and] simply get out of the way because the young talent may be vastly more talented in certain areas" may be accurate but it is so vague and general that it is worthless advice. One assumes he means that because young talent is much more in tune with social media that they will be able to perform better at job functions that have ties to social media, but again, no specifics, no details and no supporting evidence for this claim. It is at these moments in the book that it seems the author is a bit too much of a kool-aid drinking cheerleader simply repeating, "this changes everything." We've heard all the hype already. Now let's get down to specifics. His passion is clear but hard data is lacking.That being said, the overriding message of this book is important for all business managers who need to understand how social media changes the game and why they cannot wait to embrace the future with social media touching just about every aspect of business and consumer behavior. Qualman makes the case as to why it isn't all going away anytime soon.I recommend this book for those new to social media or those managers who still need to be convinced that it is the future direction of marketing. If you are already familiar with the space and are looking for advanced "how to" methods and detailed case studies then this is probably not the book for you.--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."

Socialnomics takes its name from the combination of Economics and Social Media. The book is a decent overview to the concepts behind Social Media. As an instructor of Social Media Marketing (Google Jason McDonald and Social Media) , I am always looking for new ideas and new topics to share with my students. Qualman has a good way with words, pointing out - for example - that "Word of Mouth" is becoming "World of Mouth" via Social Media, but in many ways the book reads more like a New York Times magazine piece than a practical guide to Social Media. Especially for businesspeople or marketers seeking to leverage Social Media as a marketing venue, this book falls short.Much of the book deals with the now obvious trends in Social Media. Seeing what your friends like, or buy, on Facebook encourages you to buy the same. Or, if you are researching a new type of baby carriage... knowing what similar friends recommend is a good thing. More interestingly, Qualman points out that nothing remains private for ever on the Internet - we all live in Glass Houses - so be careful what you post - both companies and persons. He also indicates that Social Media is often supportive, or intertwined, with traditional marketing, as in the Saturday Night Live spoofs of Sarah Palin that went viral and also boosted traditional viewership of SNL.So, as a magazine piece or journalistic read, this is a decent book. I am always looking for Social Media Marketing ideas for myself, my students, and my clients... and here there are good tidbits but no overarching conceptual framework. The author criticizes Google and pay-per-click advertising and points out how advertising on Facebook or LinkedIn may be more valuable, since it is based on profiles rather than keywords. Using Social Media for advertising or marketing should have been a major focus of a book marrying economics and social media, but unfortunately it is a relatively minor part of this work.All in all, a good - but no great - read.

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Ebook Free Are We Smart Enough to Know How Smart Animals Are?

Ebook Free Are We Smart Enough to Know How Smart Animals Are?

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Are We Smart Enough to Know How Smart Animals Are?

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Review

“The book is not only full of information and thought-provoking, it’s also a lot of fun to read.” - Nancy Szokan, Washington Post“Astonishing…has the makings of a classic―and is one fascinating read.” - People“Walks us through research revealing what a wide range of animal species are actually capable of…[I]t all deals a pretty fierce wallop to our sense of specialness.” - Jon Mooallem, New York Times Book Review“A thoughtful and easy read, packed with information stemming from detailed empirical research, and one of de Waal’s most comparative works that goes well beyond the world of nonhuman primates with whom he’s most familiar.” - Marc Bekoff, Psychology Today“A beautifully written and delightfully conceived popular science book, written by an eminent researcher who has dedicated his career to making the general public aware of just how smart animals are.” - Nicola Clayton, Science“If you are at all interested in what it is to be an animal, human or otherwise, you should read this book.” - The Guardian“This is a remarkable book by a remarkable scientist. Drawing on a growing body of research including his own, de Waal shows that animals, from elephants and chimpanzees to the lowly invertebrates, are not only smarter than we thought, but also engaged in forms of thought we have only begun to understand.” - Edward O. Wilson, University Professor Emeritus, Harvard University“Are We Smart Enough to Know How Smart Animals Are? will completely change your perceptions of the abilities of animals. This book takes the reader on a fascinating journey of discovery into the world of animal problem-solving.” - Temple Grandin, author of Animals in Translation and Animals Make Us Human“So, are we ‘smart enough to know how smart animals are’? The question will occur to you many times as you read Frans de Waal’s remarkable distillations of science in this astonishingly broad-spectrum book. I guarantee one thing: readers come away a lot smarter. As this book shows, we are here on Planet Earth with plenty of intelligent company.” - Carl Safina, author of Beyond Words: What Animals Think and Feel

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About the Author

Frans de Waal has been named one of Time magazine’s 100 Most Influential People. The author of Are We Smart Enough to Know How Smart Animals Are?, among many other works, he is the C. H. Candler Professor in Emory University’s Psychology Department and director of the Living Links Center at the Yerkes National Primate Research Center. He lives in Atlanta, Georgia.

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Product details

Paperback: 352 pages

Publisher: W. W. Norton & Company; 1 edition (April 4, 2017)

Language: English

ISBN-10: 9780393353662

ISBN-13: 978-0393353662

ASIN: 0393353664

Product Dimensions:

5.6 x 1 x 8.3 inches

Shipping Weight: 12.3 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

287 customer reviews

Amazon Best Sellers Rank:

#4,532 in Books (See Top 100 in Books)

There is (yet another) fight raging in science. This one is over how we evaluate other vertebrates. In this fascinating and eye-opening compendium, Frans de Waal says we are prejudiced towards ourselves, always comparing animals’ performance to ours, in unfairly biased experiments designed for us. It bothers people that we are not unique, and it bothers de Waal that animals don’t get the credit they deserve. Ranging all over the world and all over species, the book is an endless marvel.de Waal gives the example of a chimp named Ayumu at a research center in Japan, who can routinely memorize nine numbers in any given order, having seen them for just one fifth of one second. He can then pick them out in order from random numbers presented to him all over the computer screen. No human comes close. That’s a problem for a lot of scientists. The book is full of examples of animals, birds and fish doing highly intelligent things naturally. Our tests twist and pervert their skills to fit the test, showing them less intelligent than they are. We draw the wrong conclusions, often by asking the wrong questions. de Waal shows the way to a far more appreciative and objective way of looking at the world.My own favorite story in prejudice occurred when scientists induced pain in the feet of mice to see if they could be made to hide it. They found that mice could put on a brave face, but only when a human male tended to them. For females, they let their guard down; they freely showed their suffering. The difference was so strong that it worked even when scientists simply placed a man’s t-shirt near the cage. The mice were totally focused on fear and ignored their own pain. This said two things: mice could hide their own pain, and every experiment using mice is to some extent invalid, prejudiced by the mere presence of humans. Male or female scientists will cause different results.To that story, de Waal adds attention, motivation, and especially cognition, giving animals the full range of unlimited possibility, including communication (bottlenose dolphins call to each other by name). It is actually true respect. Possibly the most telling sentence about primates (de Waal’s focus) is that the caretakers in a primate center have greater respect for the intelligence of the animals than do the psychologists and philosophers who run the experiments.Every being is magnificently adapted to its habitat and needs. That they have different strengths, some or none of which might also be present in humans, is basically irrelevant. The whole field of comparative psychology, where we test how animals measure up to humans, is irrelevant and invalid. We need to appreciate the possible, not the comparative.David Wineberg

Are We Smart Enough to Know How Smart Animals Are? By Frans de Waal“Are We Smart Enough to Know How Smart Animals Are?” is an insightful look at animal intelligence backed up by evidence from controlled experiments. Dutch/American biologist with a Ph.D. in zoology and ethology and author of Our Inner Ape and others, Frans de Waal, takes the reader on a journey of the sophistication of nonhuman minds. This entertaining 352-page book includes the following nine chapters: 1. Magic Wells, 2. A Tale of Two Schools, 3. Cognitive Ripples, 4. Talk to Me, 5. The Measure of all Things, 6. Social Skills, 7. Time Will Tell, 8. Of Mirrors and Jars, and 9. Evolutionary Cognition.Positives:1. Engaging and well-written book that is accessible to the masses.2. A fascinating topic in the hands of a subject matter expert, nonhuman cognition.3. Entertaining and insightful. The book is easy to follow. Professor de Waal is fair and even handed. He is careful to not oversell nonhuman cognition while providing a mixture of stories, experiments and observations to back his points. “I will pick and choose from among many discoveries, species, and scientists, so as to convey the excitement of the past twenty years.”4. Includes many sketches that complement the excellent narrative.5. Introduces and explains key new terms. “Umwelt stresses an organism’s self-centered, subjective world, which represents only a small tranche of all available worlds.”6. Does a wonderful job of explaining the most important topic of this book, animal cognition. “No wonder Griffin became an early champion of animal cognition—a term considered an oxymoron until well into the 1980s—because what else is cognition but information processing? Cognition is the mental transformation of sensory input into knowledge about the environment and the flexible application of this knowledge.” “While the term cognition refers to the process of doing this, intelligence refers more to the ability to do it successfully.”7. A look into experimental science. “The credo of experimental science remains that an absence of evidence is not evidence of absence.”8. One of the recurring themes of this wonderful book is the importance of conducting well-constructed experiments. “Their earlier poor performance had had more to do with the way they were tested than with their mental powers.” “The challenge is to find tests that fit an animal’s temperament, interests, anatomy, and sensory capacities.”9. A fascinating look at the field of evolutionary cognition. “The field of evolutionary cognition requires us to consider every species in full.”10. One of the most important topics covered is the notion of continuity. “It is far more logical to assume continuity in every domain, Griffin said, echoing Charles Darwin’s well-known observation that the mental difference between humans and other animals is one of degree rather than kind.”11. Explains key differences between behaviorism and ethology. “The difference between behaviorism and ethology has always been one of human-controlled versus natural behavior. Behaviorists sought to dictate behavior by placing animals in barren environments in which they could do little else than what the experimenter wanted.”12. The book provides interesting examples that includes animals beyond de Waal’s expertise of primates. “With animals such as chimpanzees, elephants, and crows, for which we have ample evidence of complex cognition, we really do not need to start at zero every time we are struck by seemingly smart behavior.”13. Provocative questions. Do animals have culture? Find out.14. Provides evidence for animal cognition. “A century ago Wolfgang Köhler set the stage for animal cognition research by demonstrating that apes can solve problems in their heads by means of a flash of insight, before enacting the solution.” “Apes do not just search for tools for specific occasions; they actually fabricate them.”15. The pioneers of animal cognition. “Nadia Ladygina-Kohts was a pioneer in animal cognition, who studied not only primates but also parrots, such as this macaw. Working in Moscow at around the same time that Köhler conducted his research, she remains far less known.”16. The amazing story of Ayumu. “Ayumu’s photographic memory allows him to quickly tap a series of numbers on a touchscreen in the right order, even though the numbers disappear in the blink of an eye. That humans cannot keep up with this young ape has upset some psychologists.”17. An interesting look at social skills. “The cooperative pulling paradigm, as it is known, has been applied to monkeys, hyenas, parrots, rooks, elephants, and so on.” “In the end, we found proof in the pudding that chimpanzees are highly cooperative. They have no trouble whatsoever regulating and dampening strife for the sake of achieving shared outcomes.”18. Do animals plan ahead? “This study was quite ingenious and included a few additional controls, leading the authors to conclude that jays recall what items they have put where and at what point in time.” “Lisala, a bonobo, carries a heavy rock on a long trek toward a place where she knows there are nuts. After collecting the nuts, she continues her trek to the only large slab of rock in the area, where she employs her rock as a hammer to crack the nuts. Picking up a tool so long in advance suggests planning.”19. The intelligence of elephants. “In short, elephants make sophisticated distinctions regarding potential enemies to the point that they classify our own species based on language, age, and gender. How they do so is not entirely clear, but studies like these are beginning to scratch the surface of one of the most enigmatic minds on the planet.”20. The three divided attitudes on animal cognition: slayers, skeptics, and the proponents.21. Notes and bibliography included.Negatives:1. The scientific process needed to be explained in more detail and specifically how it relates to the study of primates. An appendix explaining de Waal’s overall scientific approach would have been helpful.2. Lacks supplementary visual materials such as diagrams, charts and graphs. A chart depicting the different types of primates with key statistics as an example. Maps showing where the main subjects come from.3. On the topic of neuroscience a little more depth was warranted. Once again, visual material would have complemented the narrative.4. The format could have been enhanced to highlight the most noteworthy observations or facts.In summary, this was a very entertaining book. Professor De Waal succeeds in entertaining and educating the public on animal cognition. His mastery of the topic is admirable and is careful to be grounded on the facts and not to oversell an idea. A lot of interesting insights don’t miss this one. I recommend it!Further recommendations: “The Bonobo and the Atheist”, “Our Inner Ape”, “The Age of Empathy”, “Chimpanzee Politics” by the same author, “The Genius of Birds” by Jennifer Ackerman, “Beyond Words: What Animals Think and Feel” by Carl Safina, “The Soul of an Octopus” by Sy Montgomery, “Animal Wise” by Virginia Morell, “Zoobiquity” by Barbara Natterson-Horowitz, “The Secret Lives of Bats” by Merlin Tuttle, and “Last Ape Standing” by Chip Walter.

I truly hated one thing about this book - it ended! Now I have to read everything else Frans de Wall has written and I'll never get the laundry done. A powerful and important book. So many fascinating stories, examples, experiments and all of it written in clear, concise language that even I could follow. Elephants, ravens, dolphins, wasps, chimps, oh my! I vividly remember my 8th grade science teacher telling the class that what separated us from animals was our ability to make and use tools. Oops.I especially was drawn to the idea that learning depends more on social connections than incentives. Throw away those stickers! Rapport trumps rewards every time. If I were in charge of the world, I'd make this required reading for every teacher.We have a very narrow "umwelt" indeed.

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